CYBHI: Support more students

without touching your budget or adding headcount.

California school districts can now access insurance reimbursements through Children and Youth Behavioral Health Initiative (CYBHI) to provide certified Wellness Coaches for students at no added cost to your budget or the families you serve.

"Clayful has enabled us to do something that hasn’t previously been possible: provide on-demand mental health support to all students." Mental Wellness Counselor

From support to reimbursement

1. Your students engage in eligible wellness services

Students can access wellness screeners, group coaching, and 1:1 video coaching—all designed to provide timely support and, where eligible, contribute to reimbursement opportunities.

2. Insurance claims are handled with flexibility

Clayful documents eligible services and can manage the insurance claims process for your district, or your district can submit claims directly.

3. Reimbursement helps fund student support

For many districts, CYBHI reimbursements meet or exceed Clayful's program costs.

Impact

Real support, real returns

$440K in annual CYBHI reimbursements for a 16,000-student district — approximately $30 per student, per year.

"I'm grateful for Clayful's escalations because both of those students needed that support. One was already seeing a clinician and one is now connected with a clinician at our campus. That's the point, right? With Clayful, we're serving the students who go under the radar." Social Services Coordinator

Support available throughout the school day

On top of CYBHI-funded video coaching, screeners, and group coaching, every district gets full access to Clayful's on-demand chat-based coaching platform. Students connect with a trained human coach in just 60 seconds.

77%

of students feel less alone after a session

76%

of students feel more hopeful - a key indicator for suicide prevention

46%

of Clayful users are boys, a group that rarely seeks traditional mental health support

How districts fund Clayful

There are two ways districts work with us

Option 1: District bills, district earns.

Your district contracts directly with Clayful and submits CYBHI claims on its own behalf. Medi-Cal reimbursements flow back to your district — offsetting the program cost, then generating net revenue.

1. Your district contracts with Clayful

2. Clayful delivers coaching and submits CYBHI claims on your behalf

3. Reimbursements are paid directly to your district

4. Net surplus is returned to your programs

A district with 11 sites can expect $569K+ in annual CYBHI reimbursements from screeners alone, against a $300K program cost — a projected $269K net gain after program costs.

Option 2: Small fee, zero billing burden.

Your district pays a simple per-site platform fee. Clayful handles all CYBHI billing, claim submission, and administration. You get the full program without the overhead.

1. Your district pays $5K per site per year

2. Clayful delivers the full coaching and screening program

3. Clayful submits and manages all CYBHI claims

4. Reimbursements cover the remainder — district pays nothing more

For a district with 11 sites, that's $55K total to unlock a $300K full-service program.

What's included at either tier

• On-demand chat-based coaching for students, Monday through Friday, 8am to 10pm
• Clinically validated health screeners (fall, winter, spring)
• All CYBHI claim submission and reimbursement management
• Educator and staff coaching access
• Implementation support, training, and ongoing district partnership

Not sure which option is right for your district?

Our team will walk you through a custom reimbursement estimate, so you know exactly what your district would receive before making any commitment.

Clayful integrates with your support systems

Clayful slots into Tier 1 and Tier 2 of your Multi-Tiered System of Support. Your clinical team stays focused on the highest-acuity students while Clayful handles the broader population.

Tier 1 - Universal support: chat-based coaching, seasonal screeners, and curriculum support. No referral needed.

Tier 2 - Targeted intervention: screener data surfaces students for consistent 1:1 video coaching.

Tier 3 - Your clinical team: licensed counselors and psychologists stay free for students who truly need clinical intervention.

Data to act on: quarterly data talks and district dashboards surface trends across your student population.

What's Covered

Services available through CYBHI

Billable services, reimbursable through insurance including Medi-Cal — plus program elements included with every partnership.

One-on-One Video Coaching

Personalized sessions between a student and their Clayful coach. Available before school, during the school day, or after the bell.

Depression Screeners

PHQ-9 and CES-DC screeners administered fall, winter, and spring. Results feed into your data dashboard, helping your team spot at-risk students and track trends over time.

Group Coaching Sessions

Facilitated by licensed wellness professionals, small group sessions cover topics like stress, belonging, peer relationships, and absenteeism.

Professional Development

Training for educators and staff on student mental wellness, coaching strategies, and how to connect students with Clayful.

Curriculum Support

Skill-based programming aligned to your existing MTSS framework, ready to integrate into advisory or homeroom time.

Full Claim Submission - Flexible Billing Support

Prefer to handle billing in-house? No problem — Clayful can also manage the complete Medi-Cal claims process on your behalf.

Who Clayful Serves

Freeing your clinical team to focus where they're needed most

School counselors and clinicians are stretched thin. Clayful provides Tier 1 and Tier 2 support for students carrying everyday challenges, so your counseling team stays focused on the students who need them most.

Processing quietly

Students carrying stress, family pressure, or friendship struggles who haven't found the right moment to speak up.

Building toward something

Students who aren't in crisis — but aren't quite okay either. They're navigating a hard season and need a place to sort it out.

Ready to celebrate

Students who hit a milestone, made progress, or just want to share something good with someone who's paying attention.

Can't say it face-to-face

Students who won't walk into a counselor's office but will open a chat. The anonymity of text lowers the barrier enough to start.

Clayful Coaches are trusted partners in student success

Most programs offer one layer of quality assurance. Clayful builds in four.

Less than 10% of applicants make it through Clayful's selection process. Every coach is certified, trained, clinically supervised, and background-checked before working with students.

ICF-certified, CBT-informed

All Clayful coaches hold International Coaching Federation accredited certification and are trained in CBT-informed methods and motivational interviewing.

Background-checked

Every coach passes a thorough background check before ever interacting with students.

Clinically supervised

A licensed clinical supervisor reviews sessions and escalates any safety concern. Your team is notified if a student's needs go beyond coaching.

Coaching, not therapy

Clayful is not a clinical service. Coaches help students identify goals, build skills, and take action — freeing your licensed staff for the clinical work only they can do.

Find out what your district qualifies for.